Mar 5, 2022 12:13 UTC
Mar 5, 2022 at 12:13 UTC
The FC Barcelona, a football club with an outsized fanbase in Spain and Europe, has discovered its plans to take advantage of the increase of the metaverse and NFTs within the cryptocurrency market. Joan Laporta, president of the club, explained however it plans to occupy all of those markets to bring additional engagement from fans everywhere the globe.
FC Barcelona Explores Growth Choices
The FC Barcelona, one of the foremost powerful association football clubs in Spain and Europe, has proclaimed its intention of increasing to new business areas that embrace metaverse and NFTs. The expansion’s objective is increasing the engagement of the club through the employment of those new technologies. Joan Laporta, president of the club, talked concerning the forthcoming moves the club are going to be creating, stating:
In recent times there has been a great deal of attention to blockchain products and services like NFTs and metaverse. We should always be ready to supply digital products to our members and fans which will align with the worth of the club and generate awfully attention-grabbing emotional expertise.
Laporta additionally proclaimed that the club was learning to launch its 1st NFT drop before long, while not giving additional details on the topic.
Expansion Through Technology
The FC urban center, a club with over a hundred and twenty years of history, is already considering the introduction of those new technologies to come up with revenue and engagement from fans everywhere the globe. Laporta additionally hinted at the chance of the launch of a cryptocurrency issued by the club itself, rather than the fan token that’s already accessible, issued in partnership with Socios.
The club is already building infrastructure to support this new path with the launch of Barca Studios, to concentrate the assembly of all of the audiovisual offers of the team, and additionally the Barca Innovation Hub, to introduce new technologies into the workflow of the team.
Laporta expressed the team was positively targeted on increasing to supply new merchandise and services connected to new technologies so as to remain relevant. The president of the club declared:
“We want to come up with new opportunities for growth. Our goal is to win titles and to make our fans happy, however we tend to even have to exploit opportunities within the sports trade. It’s a matter of survival.”
According to a report issued in August, major clubs in Europe have earned $200 million together due to the fan token fever on the Socios platform, with clubs more and more seeing the creation of such assets as a profitable activity.