Aug 17, 2021 11:18 UTC
Aug 17, 2021 at 11:18 UTC
According to Audius co-founder and chief product officer Forrest Browning, roughly 95% of users “have no concept that blockchain is even concerned.”
Music-sharing protocol Audius became one amongst the primary streaming platforms to partner with TikTok, permitting users to directly share tracks to the favored app.
In a Monday announcement, Audius said it had partnered with TikTok within the creation of a brand new feature referred to as TikTok Sounds. consistent with a Rolling Stone interview with Audius co-founder and chief product officer Forrest Browning, the mixing can permit users to export songs created with the protocol to TikTok with one click, in a trial to contour the method.
Though Audius claims it seeks to leverage blockchain technology to reward content creators furthermore as increase transparency on payouts to artists, the mixing with TikTok looks to be additional regarding the music instead of pushing messages regarding cryptocurrency or suburbanized finance. consistent with Browning, roughly 95% of Audius users “have no concept that blockchain is even concerned.”
Approaching one billion monthly active users, TikTok reported in July that 75% of its users primarily based within the U.S. discover new artists through the app. Audius currently has roughly 5 million monthly active users when an October launch, with several of its governance tokens allotted to creators supported the quantity of streams they generate. TikTok doesn’t presently permit users to receive performance royalties from streaming music, however instead offers opportunities for exposure and engagement with fans.
The integration is somewhat of a stunning move for TikTok given the app’s call to ban cryptocurrency-based promotional content furthermore as “the promotion of all money services and products” in July month. Several users learned about the meme-based cryptocurrency Dogecoin (DOGE) from TikTok videos creating the rounds last year.